Needed to get across the country to move to San Francisco. Concepted, planned and executed a six-week, cross-country phototour working with Flywheel Design, Bowerbirds, Megafaun, and Hometapes Records. Utilized photography and storytelling to create innovative online multimedia project around tour. Built an extensive social media campaign through active blogging, video, Twitter, Facebook and media outreach to build an engaged and participatory community of supporters. Funded tour in real-time through sponsorship from online community.